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Recent studies have proved that profitability is dependant upon the morale of company's workforce.
Improved productivity and profitability can be expected only if the workers are happy in their job and strive to perform better.

Long-term benefits

Traditional practices such as offering financial incentives or bonuses have lost their sheen and lack long-term benefits. It is optimism that the senior management needs to send down the line with strength and security. Employees need not be pampered, but should be frequently appreciated for I their efforts. They should be helped to work in jobs that utilise their natural talents.

Turn around

Let employees participate and determine the factors that affect morale within the organisation. Brain-storming sessions can be conducted to understand the grievances that affect morale and ways in which things can be turned around.

Acknowledge success

Seek ideas for motivational practices such as rewards. Appreciation to employees at different n positions in the hierarchy is very important. Acknowledging success openly and attributing the success to every participant is a good motivator.
Modify the mission statement of the company to include every employee. They get a sense of security I e when they feel involved in the future of the company. Employee loyalty needs to be exhibited. Employees l should be proud to be a part of the company. The values and ethics of the company are very important for every employee.

Managers must don the role of an advisor, counsellor, coach, trainer, and a good listener and make his subordinate feel that he is given due importance.

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